7AM Pilates Studio + Cafe
Project ScopeIndustryStyleBrand Strategy & Identity
Fitness & Wellness
Fresh, Modern/ Minimalist
The ChallengePilates studios often carry an unspoken exclusivity. They can feel intimidating, aspirational, and reserved for those who already fit a certain lifestyle or body type.
As the first dedicated Pilates studio in Aseana City, 7AM wanted to create something different. The brand needed to communicate premium instruction and a beautifully designed space while making it clear that everyone is welcome—regardless of age, experience, or fitness level. It also had to bring together two experiences, a Pilates studio and a wellness café, into one cohesive brand centered on holistic well-being rather than appearance alone.
The solutionWe built a brand that feels calm, inviting, and effortlessly elevated. A soft, natural color palette, clean typography, and generous white space create a sense of openness and ease, reflecting the experience clients can expect the moment they step inside.
Rather than emphasizing performance or perfection, the visual identity focuses on balance, movement, and everyday wellness. Every touchpoint was designed to feel approachable while maintaining a premium aesthetic—communicating that Pilates isn't reserved for a select few, but is a practice anyone can begin and enjoy.
The result is a brand that feels less like an exclusive fitness studio and more like a welcoming wellness destination. Whether someone is attending their very first Pilates class or grabbing a nourishing meal after a workout, 7AM creates a space where people feel supported, included, and empowered to care for themselves at their own pace.
Custom Illustrations (Used for Sticker Pack
Logo Suite
Social Media Creative Direction
We developed a social media creative direction that feels like a breath of fresh air—clean, calm, and never overwhelming. Generous white space gives each post room to breathe, while a balanced palette of teal, yellow, and beige keeps the feed warm, vibrant, and cohesive. The visual system emphasizes people, movement, and connection through lifestyle photography and flowing graphic elements, creating an inviting presence that reflects the studio's approachable yet elevated wellness experience.
Out Of Home Collaterals
Cafe pricelist and Cup Design
Socks Merch Design
Cap Merch Design
Custom Illustrations for Classes
Custom Privacy Stickers Installed on the Studio's Glass Panels
“They are more than just a designer-they are a visionary strategist and a brilliant collaborator who genuinely cares about their clients' growth.”
My journey with Hark Studio goes all the way from when the studio opened 6 years ago (It was a different name back then, and now to Hark!)
Ever since I started my business journey, they have been the only one l've trusted to bring my visions to life. From the branding of La Taza (which just turned 6!) to Apaw Flavor Cafe, 7AM Pilates + Cafe, and now Day One Wellness Studio, they have always been there every step of the way.
I love how they always perfectly captures what my mind can't execute. But more than just beautiful designs, she taught me the heart of entrepreneurship: that businesses aren't just there to earn money, but to solve real problems and answer people's needs. Because of them, I learned that a business with a solid strategy will always have a clear direction and stay on track.
They are more than just a designer-they are a visionary strategist and a brilliant collaborator who genuinely cares about their clients' growth.
I'm so incredibly grateful to work hand-in-hand with them through all my ventures. If you want a brand that has both a beautiful face and a solid soul, Hark is the absolute best!
- Monique, Founder and CEO of La Taza, Apaw Flavor Cafe, 7AM Pilates Studio + Cafe, Day One Wellness Studio