Cooco Nails AU

The Challenge

For many women, getting their nails done means spending hours at the salon—time that's hard to find between work, family, and everyday life. Cooco wanted to make self-care more accessible by helping women achieve salon-quality nails in under 20 minutes. The challenge was to create a brand that communicated convenience without compromising on quality, while standing out in the crowded beauty space with a personality that felt both playful and premium.

The solution

Inspired by the Filipino word kuko (nails), we created a bold, joyful brand identity that balances whimsy with sophistication. Vibrant colors, expressive typography, and custom illustrations brought warmth and personality, while keeping the overall aesthetic polished and elevated.

We carried that same energy into the Shopify website through playful animations, interactive moments, and a clean, intuitive shopping experience. The result is a brand that makes self-care feel fun, approachable, and effortless—reminding women that caring for themselves can start with something as simple as a fresh set of nails.