Cooco is a nail gel brand founded by a Filipina entrepreneur now based in Australia. The name itself comes from the Filipino word “kuko” (nails), reimagined into a playful wordmark that instantly sets the tone for the brand—fun, lighthearted, and full of personality, while still feeling polished and put-together.

For the brand identity, our goal was to strike that balance between whimsical and sophisticated. We leaned into bold, joyful colors and brought the brand to life through custom hand-drawn illustrations—making Cooco feel expressive, dynamic, and unmistakably human. Every visual element was designed to feel like a little burst of joy, without tipping into chaos.

For the Shopify website, we carried that same energy into the digital space. We introduced animated GIFs and interactive moments to keep things playful and engaging, while intentionally keeping the layout clean and intuitive. The result is a site that feels alive and fun to explore, but still prioritizes clarity, ease of navigation, and a smooth shopping experience.

Overall, the Cooco project was about celebrating creativity and culture—building a brand that feels confident, colorful, and approachable, while remaining functional, elevated, and ready to grow.

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